The first step to selling a bike is making a great bike. The second step is picking out a name.
Okay, team. We've got this great new bike, and I want to really communicate to the consumers that a Diamondback bike is the right bike for them. How are we going to do that? With its name. That's why I've called this meeting. We're going to decide its name.
We need to start by getting down to the essence of the bike. It's a comfortable bike. The rider feels comfort while they are riding it, and correct me if I'm wrong, but most bike riders like comfort, so let's make sure that's in the title.
Second, we want people to know it's sporty. When you're riding a bike, you're participating in a sport. That's a big selling point for us. This may not be baseball, and it may not be basketball, but it IS a sport. So let's make sure to have the word sport in there.
Annnnd of course this is from our Wildwood line of bikes, so we need to have that name in there, and as we all know, the Wildwood is a classic design, so we should probably reiterate that with I don't know, the word classic?
Oh! There's one last thing I almost forgot. We really want to get those city riders. Kids these days like riding their bikes in the cities. Let's take advantage of that! Let's throw the word city in there. Better yet, let's make it "citi"! Yeah, that'll show 'em. Alright, so what've we got?
"Diamondback Wildwood Citi Classic Sport Comfort Bike"? Sounds great! But does it really capture everything? I feel like that's short. Like it needs something else ... hmm ... ah! You know what it is? We need the year. "Diamondback 2013 Wildwood Citi Classic Sport Comfort Bike." Take that name to the bank, fellas!
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