Oakley Sport Vault Black Sunglass Case

This case is just the hard shell, it does not include the foam insert that the original Oakley Soft Vault Case has, so it is a bit of a lie to say that it retails at $28. The one with the foam insert retails at $28. $18 is a fair price for this, but it is advertised as a sale/discount price, which it is not. It is advertised as being the original product, but on sale. It is not. The price reflects the fact that it does not have the foam insert. It's like buying a car without seats for the original price less the cost of the seats. You haven't saved anything, so it would be deceptive to advertise it as a discounted price. It's less expensive, because it's a lesser product.