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Slapping a team logo on something is a double-edged sword: superfans might buy it, but everybody else assumes it's just junk. Don't be one of those chumps! These Ardent reels not only show off your college allegiance to any passing fish or waterfowl, they're actually high-quality reels. And if you know Woot, you know we don't say that often.
Ardent Reels official site
Located in one of Woot's favorite cities - St. Louis, Missouri, home of the greatest pizza, baseball team, and monument known to man - Ardent makes gear by and for "reel" fisherman who "ardently" care about high-quality gear!
Ardent Reels official site