I see London, I see France. I see Santa's underpants.

Merry Christmas, kids! We know a lot of you were up super late waiting for Santa to make some last-minute deliveries. You may have sat by your window all night, gazing up into the sky, hoping for one little peek of the big guy and his reindeer. And because you never saw him, you're now under the impression that he doesn't exist. Well we're here to tell you, he totally does! You just didn't see him because you didn't have a set of these BSA Majestic Binoculars.

You see, Santa is one majestic mother-elfer himself. You can't expect to see him with the naked eye! OK, stop giggling. When we say "naked" we mean ... you know what? Never mind. All you need to know is that you can't see him without the optimal sharpness and resolution of Brightview™ technology. We're guessing it was pretty dark last night, right? Right. That's why these binoculars also come with 42mm objective lenses. Not only do they provide a wider field of view (and let's face it, Santa eats a LOT of cookies) but they help draw in more light so you can see better at dusk and dawn.

Better luck next year, kid. On the bright side, you've got 364 days to craft that next letter.

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