How Do You Pronounce 'Teva'?

Throw everything you thought you knew about Teva out the window (if what you thought you knew about Teva was that they only make sandals [Because they also make shoes {But If what you thought was that Teva makes quality footwear of all kinds, don't defenestrate that information.}]) 
Teva official site

Ends on December 29 at 9AM CT

About Teva

Like so many great American institutions, Teva was started by a river guide in the Grand Canyon.
Teva official site