Backpacking with Kelty

One person gets a pack, and everyone envies it. Then the next person gets a new pack, and the social pressure builds. Eventually an unstoppable cycle of pack buying manifests, and Big Backpack laughs all the way to the bank. Wearing packs.
Kelty official site

Ends on November 6 at 9AM CT

About Kelty

Kelty is based in Boulder, Colorado, and uses the natural backdrop of the Rocky Mountains to test, create and continually innovate their products. They've never actually seen that Coors guy in the mountains.
Kelty official site