Oh my, much of this stuff is pretty darn silly. Most won't remember, but before the first, failed, "assault weapon" ban was launched AR-style rifles were not all that popular. Then the hand-wringers and hyper-ventilators decided to demonize one type of firearms based on cosmetic features . . . and sales took off. Breathless newscast voiceovers of B-roll showing fully automatic gun fire appeared on the evening news inspired many a purchase.
Not a surprise, really. TV uses a wide variety of deceptive images to sell everything from deodorant to SUVs; is it really that much of a leap realize that after pounding the populace with deceptive images of "assault weapons" that a significant percentage of the viewers were going to say to themselves "I gotta get me one them machine-gun thingys"?
So. All you folks ever so offended that a BB gun that looks like an AR 15 that looks like an "assault weapon" (whatever they are) that looks like the M4 carbine used by the military please contact the media, start online petitions, and promise to never check this site again. You'll get to feel self-righteous, sales will take off, and everyone will be happy.