You gotta take a chance.
Sometimes it pays to gamble. Sometimes it backfires horribly.
You don't get to be one of the top names in optics, scopes, and related gizmos by standing pat and never changing. That's why the folks at TruGlo said to themselves, "Hey. We should make a high end watch."
And they did! And they put in their usual top-rate craftsmanship and they even used Tritium, a radioactive hydrogen isotope, to make 'em glow in the dark (and sound really cool).And it turns out that tough, rugged, outdoorsy types prefer to spend a lot of money on stuff like scopes, optics and the like rather than high-end watches. But it's only a mistake if you refuse to learn anything from it, and TruGlo learned a lot that day. Mainly that they had to find a cheap spot to offload a bunch of watches (that's us!), but also that there's a certain threshold the market will bear.
And now here they are, for you! High-quality, glow in the dark watches at a "for the love of god just get these off our books" price! See? Gambling ALWAYS pays off. Just not always for the gambler.