Every page in Woot 2012 Calendar includes a QR code that, when scanned after each month begins, takes you to a new chapter in The Secret of El Arenque Rojo. In Chapter 1, video store owner Roy Odom found a box of mysterious VHS tapes. In Chapter 2, he started to notice some odd coincidences and symbols in the movies on the tapes. He sought the help of an unusual film professor in Chapter 3; discovered that the implications were bigger than he'd ever imagined in Chapter 4; and had a disquieting dream before being betrayed by a confederate in Chapter 5. The turncoat had a change of heart in Chapter 6... but will it be too late?
Where is she? Dr. Chamberlin Duke fretted. He hadn't thought Evelyn Sayre the type to be late, especially in pursuit of an invaluable piece of film history like the VHS tapes in the box on his cheap hotel bed. That kid was intense. Hadn't he been the one to instill her love of cinema? He had done the right thing in reconsidering his plan to flee with the tapes. There was no way she would let him rest for a moment, much less long enough for the sustained and quiet focus necessary to produce a well-reasoned scholarly paper-
BOOM! The hotel room door flew open and slammed into the wall next to it. Shapes stood silhouetted against the Mexican sunlight. One stepped forward. A small one. Evelyn Sayre. She glared at him with a fury beyond her tender years. Duke squinted at the others massed in the doorway. OK, there was Roy Odom, the video-store owner who had found the tapes in the first place. But who else…?